HTTPS ineffective in boosting rankings
The war is constantly on to achieve the higher PageRanks in the search engines. And, why would anyone lag behind if this can bring tremendous benefits to the business? The world today has been digitized, and seeing the incredible results through internet marketing, all the small, medium or large enterprises desire to get the high PageRanks in the search engines. This has further pushed the SEO professionals into sleepless nights. The ever mutating trends and techniques in the tech-world compel every tech wizard to be on the toes to keep pace with the fast changing techniques in the world of internet. For many of the SEO professionals and the website owners, there appears some confusion about whether to use HTTP or change it to HTTPS. Does HTTPS render better results than HTTP? It needs to be cleared in the minds as many of the website owners and the professionals have changed from HTTP to HTTPS whereas the recent study and research show that HTTPS does not boost the rankings.
A recent analysis by digital marketing software
For a long time, there remained some confusion about the performance of HTTP and HTTPS. However, the recent results of the Digital Marketing Software analysis are on the surface now. And, with this, the confusion over the potentials of the HTTP and HTTPS is over. The result of the analysis indicates that the HTTPS does not bring about any impact on the rankings. Also, the web does not discern the differences between HTTP and HTTPS. There was a time, when there appeared an escalation in the use of HTTPS over HTTP. For many of the website owners and SEO professionals the result of the analysis has dawned as an angle of great relief.
Quality content gets due respect
Around June 2014, slight boost in the HTTPS sites was witnessed; however, Searchmetrics states that it was due to some individual directories and domains, and not due to HTTPS. Google did recognize HTTPS recently as ranking signals, but it also made it clear that the HTTPS carried very little weight or values compared to various other factors like the high quality content. Google also further stated that the impact of this signal is very minimal. It can affect less than one percent of the search queries globally. Seeing the result of the analysis and the statements of Google, the charm of HTTPS appears to be diminishing. The factors like quality content get due respect to render higher PageRanks.
The war is constantly on to achieve the higher PageRanks in the search engines. And, why would anyone lag behind if this can bring tremendous benefits to the business? The world today has been digitized, and seeing the incredible results through internet marketing, all the small, medium or large enterprises desire to get the high PageRanks in the search engines. This has further pushed the SEO professionals into sleepless nights. The ever mutating trends and techniques in the tech-world compel every tech wizard to be on the toes to keep pace with the fast changing techniques in the world of internet. For many of the SEO professionals and the website owners, there appears some confusion about whether to use HTTP or change it to HTTPS. Does HTTPS render better results than HTTP? It needs to be cleared in the minds as many of the website owners and the professionals have changed from HTTP to HTTPS whereas the recent study and research show that HTTPS does not boost the rankings.
A recent analysis by digital marketing software
For a long time, there remained some confusion about the performance of HTTP and HTTPS. However, the recent results of the Digital Marketing Software analysis are on the surface now. And, with this, the confusion over the potentials of the HTTP and HTTPS is over. The result of the analysis indicates that the HTTPS does not bring about any impact on the rankings. Also, the web does not discern the differences between HTTP and HTTPS. There was a time, when there appeared an escalation in the use of HTTPS over HTTP. For many of the website owners and SEO professionals the result of the analysis has dawned as an angle of great relief.
Quality content gets due respect
Around June 2014, slight boost in the HTTPS sites was witnessed; however, Searchmetrics states that it was due to some individual directories and domains, and not due to HTTPS. Google did recognize HTTPS recently as ranking signals, but it also made it clear that the HTTPS carried very little weight or values compared to various other factors like the high quality content. Google also further stated that the impact of this signal is very minimal. It can affect less than one percent of the search queries globally. Seeing the result of the analysis and the statements of Google, the charm of HTTPS appears to be diminishing. The factors like quality content get due respect to render higher PageRanks.